THE New Generation of Luxury

The London EDITION blends groundbreaking innovation, great design, outstanding dining and entertainment with personal, friendly, modern service. Located in Fitzrovia on the edge of London’s Soho neighborhood, this luxury boutique hotel preserves the finest aspects of an iconic landmark building, but reinvents the spaces within to create a dynamic fusion of old and new, past and present.

Home Away From Home

View Rooms & Suites

The five star design hotel has 173 unique guest rooms and suites with oak floors and wood-panelled walls in either dark walnut or light oak creating an intimate, cabin-like feel akin to that of a private yacht. Evocative photography by Hendrik Kerstens in each room is a subtle nod to the notable art collection throughout the iconic London structure.



From a table at Berners Tavern to a night out in Punch Room, our hotel has exclusive offers, even featuring packages with special amenities just for the kids. Discover the best of London with packages at our Soho boutique hotel. 


Watch the video of the highly anticipated premiere of our boutique hotel in Soho, London. 

Dining & Entertainment

Culinary Genius In London

Under the culinary genius of Michelin-starred UK chef Jason Atherton, dining at The London EDITION embodies Schrager’s ‘new kind of gathering place’, offering seasonal, contemporary British cuisine at Berners Tavern and bespoke specialty cocktails in the Lobby and Punch Room bars. 

Punch Room Presents: Scandal Water

Punch Room

Be sure to experience Scandal Water, a new tea concept served in Punch Room, inspired by 19th-century tea drinking traditions amongst the upper echelons of London Society who would share scandalous gossip over afternoon tea. Scandal Water offers five carefully chosen pairings of tea, light bites and boozy tea-based tipples (to really get tongues wagging.) Every Friday through Sunday, from 3-5 PM. Click Here to learn more.