Neighbourhood

Edition Picks

A historically bohemian neighbourhood, Fitzrovia today is a hub of art, culture, shopping and dining, and our boutique design hotel is in the centre of the best London has to offer. Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.

Categories / Search

Hershesons

Toggle

This is not a classic salon. This is a game-changing space where you can simply work, chill and transform your hair beauty routine. Making great hair simple, easy and fun.

Lima Fitzrovia

Toggle

Lima Fitzrovia is a renowned Peruvian restaurant that celebrates the diverse and vibrant flavours of Peru. The restaurant offers a menu featuring traditional dishes with a contemporary twist, showcasing the country’s rich culinary heritage. From ceviches and tiraditos to tender grilled meats and innovative vegetarian options, Lima Fitzrovia provides a unique and exciting dining experience.

Alex Eagle

Toggle

Unique retail experience offering contemporary fashion, skincare treatments, art and home decor.

Termini

Toggle

A tiny and intimate 1950s-inspired Italian bar in Soho, named after Rome’s train station, Bar Termini Soho is a cocktail lover’s paradise.

Swift

Toggle

Located in the heart of Soho, Swift is vibrant and elegant spot perfect for early evening aperitf and post show drinks. Swift offers a large selection of whiskey and tasty cocktails.

Ducksoup

Toggle

A natural wine and restaurant located in Soho that serves a unique twist of modern European and British dishes made with selected fresh ingredients. Simple interior, unique taste and unfiltered wine.

Soho Theatre

Toggle

One of the capital’s busiest theatre and comedy venues, Soho Theatre is a theatre and registered charity in the Soho district of the City of Westminster.

Ronnie Scott’s

Toggle

One of the oldest and most famous jazz clubs in the world having opened in 1959. Ronnie Scott’s in Soho has hosted unforgettable performances from the likes of Nina Simone, Ella Fitzgerald, Michael BublĂ© and Miles Davis.

The Box

Toggle

The Box is a cabaret nightclub in Soho. The performances are a crazy mix of burlesque, erotic, scaring, and bizarre. Would you like to mingle with celebrities? This is the place to be.

G-A-Y

Toggle

Occupying a prominent spot in Soho, G-A-Y is spread over three floors, and is one of the world’s most famous gay bars. If you like loud pop music, this is the right place where to have fun!

Honey&Co

Toggle

Honey & Co. is a cozy and welcoming restaurant that specialises in Middle Eastern and Mediterranean cuisine. Led by a talented husband-and-wife team, the restaurant offers a menu filled with flavoursome dishes inspired by their travels and heritage.

7 Breaths Meditation

Toggle

Reset, relax and restore at 7 Breaths Meditation, a calm sanctuary of stillness for mindfulness, meditation and movement.

Niru Ratnam

Toggle

The program builds on Ratnam’s academic and writing interests from the late 1990s onward. The gallery represents ten artists with a mixture of established, mid-career and emerging artists whose work often interrogates the canon around ethnicity, gender, sexuality and class. They work across painting, film, installation, photography and sculpture.

PM/AM

Toggle

PM/AM is a contemporary art gallery located on the border of Soho and Fitzorovia in the heart of London. It hosts a busy programme of shows at its  Eastcastle Street space. The gallery’s lower ground floor studio provides the location for a residency space for international and under-represented artists to develop their practice. Together the spaces form a unique cultural and creative hub in the bustling centre of the city.

Maximillian William

Toggle

Maximillian William opened in Fitzrovia in 2019 and represents an international roster of contemporary artists. The gallery’s programme nurtures dialogues across generations and disciplines, working with artists both early-career and established, as well as with estates. Through close collaboration with artists on exhibitions, installations, events, and long-term projects, the gallery fosters a community of voices that attend to the social and cultural issues of their time.

Alice Amati

Toggle

Established in Fitzrovia in June 2023, Alice Amati is a contemporary art gallery committed to fostering artists at the early stages of their career. Concerned with encouraging transnational dialogues, the gallery brings together British and International artists through a challenging, experimental and rigorous exhibitions programme.

Edel Assanti

Toggle

Edel Assanti is a contemporary art gallery in London founded in 2010 by Jeremy Epstein and Charlie Fellowes. In 2022, the gallery moved to a 4,000 sq ft space in a renovated Grade II listed building on Little Titchfield Street, following eight years in Fitzrovia.

The gallery represents international artists whose work critically engages with the social, political, and environmental realities of today. Its programme features 4–5 exhibitions annually, often interdisciplinary and research-led, alongside biannual group shows that introduce emerging voices and thematic explorations. A parallel events programme includes performances, talks, and live music, while digital content such as artist interviews and short films expands public access to the gallery’s exhibitions.

LBF contemporary

Toggle

LBF is a contemporary gallery dedicated to fostering artists’ global ecosystems through mentorship, guidance, and carefully curated opportunities. Based in Tottenham Mews, Fitzrovia—a historic cul-de-sac in the heart of Central London—LBF places a special emphasis on artists with ties to the UK, whilst cultivating international platforms for engagement. Founded in 2023 by Louis and Lena Blanc-Francard, LBF blends a respect for the traditional model with a forward-thinking approach, rooted in high-touch collaboration. With a sharp focus on the next generation, LBF shapes a dynamic, ever-evolving space for contemporary artists worldwide

Bar Des Pres

Toggle

The brainchild of the Yotam Ottolenghi people, NOPI is a brasserie with a twist. Think: Menu with Mediterranean, Middle Eastern, and Asian ingredients and influences. And the surprising combinations work amazingly well.

Gay’s the Word

Toggle

Gay’s The Word, the UK’s first LGBT+ bookshop dating back to 1979, was founded by a group of gay socialists, activists and intellectuals nearly 35 years ago – and, despite the evisceration of the industry, still manages to sell enough books to maintain its place on Marchmont Street. Go, support, buy, Instagram it, TikTok it. You know the drill.

Surprise by A Man to Pet at Bistrotheque

Toggle

The Greek sensation is back, cooking things up and trying things out for a future run at THE COCKATOO — a new dinner theatre downstairs at BISTROTHEQUE, serving performance alongside their usual Modern European menu.

Bocca di Lupo

Toggle

Set in the heart of the West End, Bocca di Lupo is a authentic Italian restaurant who has captured Londoner’s heart by serving delicious and honest regional Italian food.

PHONICA RECORDS

Toggle

One of London’s premier music shops—specializing in vinyl. Great service and an even better collection of vintage vinyl.

LIBERTY

Toggle

One of London’s most iconic and unique department stores, Liberty has been located in the heart of London since 1875. Stop by to see the amazing Tudor building and to shop top fashions and home goods.

Reserve
Arrival
Departure
1 Guest
2 Guests
3 Guests
4 Guests
5 Guests
6 Guests
1 Room
2 Rooms
3 Rooms
4 Rooms
Arrival
Departure
1 Guest
2 Guests
3 Guests
4 Guests
5 Guests
6 Guests
1 Room
2 Rooms
3 Rooms
4 Rooms