Neighbourhood
A historically bohemian neighbourhood, Fitzrovia today is a hub of art, culture, shopping and dining, and our boutique design hotel is in the centre of the best London has to offer. Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.
Hershesons
ToggleThis is not a classic salon. This is a game-changing space where you can simply work, chill and transform your hair beauty routine. Making great hair simple, easy and fun.
Alex Eagle
ToggleUnique retail experience offering contemporary fashion, skincare treatments, art and home decor.
The Photographers Gallery
ToggleNested in the heart of Covent Garden, the Photographers’ Gallery is the largest public gallery in London dedicated to photography in all its forms and is home to an international community of photographers.
Soho Theatre
ToggleOne of the capital’s busiest theatre and comedy venues, Soho Theatre is a theatre and registered charity in the Soho district of the City of Westminster.
Ronnie Scott’s
ToggleOne of the oldest and most famous jazz clubs in the world having opened in 1959. Ronnie Scott’s in Soho has hosted unforgettable performances from the likes of Nina Simone, Ella Fitzgerald, Michael BublĂ© and Miles Davis.
The Box
ToggleThe Box is a cabaret nightclub in Soho. The performances are a crazy mix of burlesque, erotic, scaring, and bizarre. Would you like to mingle with celebrities? This is the place to be.
7 Breaths Meditation
ToggleReset, relax and restore at 7 Breaths Meditation, a calm sanctuary of stillness for mindfulness, meditation and movement.
Niru Ratnam
ToggleThe program builds on Ratnam’s academic and writing interests from the late 1990s onward. The gallery represents ten artists with a mixture of established, mid-career and emerging artists whose work often interrogates the canon around ethnicity, gender, sexuality and class. They work across painting, film, installation, photography and sculpture.
Gallery Rosenfeld
ToggleSince its founding in 2011, Gallery Rosenfeld has carved out a distinctive presence in London’s art scene. Situated in a two-floor, 200 sqm space in Fitzrovia, the gallery offers an expansive platform for both established and emerging voices. Gallery Rosenfeld’s program embraces an international scope, representing artists from the UK, South America, Africa, Europe, India, the Middle East, and the Far East.
PM/AM
TogglePM/AM is a contemporary art gallery located on the border of Soho and Fitzorovia in the heart of London. It hosts a busy programme of shows at its  Eastcastle Street space. The gallery’s lower ground floor studio provides the location for a residency space for international and under-represented artists to develop their practice. Together the spaces form a unique cultural and creative hub in the bustling centre of the city.
Tristan Hoare Gallery
ToggleLocated in a Grade I listed Georgian townhouse on Fitzroy Square, Tristan Hoare is a multi-layered gallery that brings together emerging and established artists from around the world. Since its founding in 2009, the gallery has cultivated a diverse program spanning glass, tapestry, African photography, painting, drawing, sculpture, and an increasingly prominent focus on Japanese ceramics.
Maximillian William
ToggleMaximillian William opened in Fitzrovia in 2019 and represents an international roster of contemporary artists. The gallery’s programme nurtures dialogues across generations and disciplines, working with artists both early-career and established, as well as with estates. Through close collaboration with artists on exhibitions, installations, events, and long-term projects, the gallery fosters a community of voices that attend to the social and cultural issues of their time.
GILLIAN JASON GALLERY
ToggleGJG is the UK’s first commercial gallery solely dedicated to championing emerging and established female-identifying artists, supporting their artistic practices and long-term careers through engaging, thought-provoking exhibitions.
Alice Amati
ToggleEstablished in Fitzrovia in June 2023, Alice Amati is a contemporary art gallery committed to fostering artists at the early stages of their career. Concerned with encouraging transnational dialogues, the gallery brings together British and International artists through a challenging, experimental and rigorous exhibitions programme.
Edel Assanti
ToggleEdel Assanti is a contemporary art gallery in London founded in 2010 by Jeremy Epstein and Charlie Fellowes. In 2022, the gallery moved to a 4,000 sq ft space in a renovated Grade II listed building on Little Titchfield Street, following eight years in Fitzrovia.
The gallery represents international artists whose work critically engages with the social, political, and environmental realities of today. Its programme features 4–5 exhibitions annually, often interdisciplinary and research-led, alongside biannual group shows that introduce emerging voices and thematic explorations. A parallel events programme includes performances, talks, and live music, while digital content such as artist interviews and short films expands public access to the gallery’s exhibitions.
LBF contemporary
ToggleLBF is a contemporary gallery dedicated to fostering artists’ global ecosystems through mentorship, guidance, and carefully curated opportunities. Based in Tottenham Mews, Fitzrovia—a historic cul-de-sac in the heart of Central London—LBF places a special emphasis on artists with ties to the UK, whilst cultivating international platforms for engagement. Founded in 2023 by Louis and Lena Blanc-Francard, LBF blends a respect for the traditional model with a forward-thinking approach, rooted in high-touch collaboration. With a sharp focus on the next generation, LBF shapes a dynamic, ever-evolving space for contemporary artists worldwide
NOPI
ToggleThe brainchild of the Yotam Ottolenghi people, NOPI is a brasserie with a twist. Think: Menu with Mediterranean, Middle Eastern, and Asian ingredients and influences. And the surprising combinations work amazingly well.
Gay’s the Word
ToggleGay’s The Word, the UK’s first LGBT+ bookshop dating back to 1979, was founded by a group of gay socialists, activists and intellectuals nearly 35 years ago – and, despite the evisceration of the industry, still manages to sell enough books to maintain its place on Marchmont Street. Go, support, buy, Instagram it, TikTok it. You know the drill.
Surprise by A Man to Pet at Bistrotheque
ToggleThe Greek sensation is back, cooking things up and trying things out for a future run at THE COCKATOO — a new dinner theatre downstairs at BISTROTHEQUE, serving performance alongside their usual Modern European menu.
Bocca di Lupo
ToggleSet in the heart of the West End, Bocca di Lupo is a authentic Italian restaurant who has captured Londoner’s heart by serving delicious and honest regional Italian food.
PHONICA RECORDS
ToggleOne of London’s premier music shops—specializing in vinyl. Great service and an even better collection of vintage vinyl.
LIBERTY
ToggleOne of London’s most iconic and unique department stores, Liberty has been located in the heart of London since 1875. Stop by to see the amazing Tudor building and to shop top fashions and home goods.